Most of us know about Black Friday, the big busy shopping day after Thanksgiving. Black Friday is followed by Cyber Monday, one of the busiest online shopping days of the year. Then comes Giving Tuesday. Giving Tuesday is December 1st . It is a global one-day event to support your favorite charity. It is heavily promoted on social media and takes in donations online.
Giving Tuesday started in 2012 and over the years has brought in over $1 billion dollars worldwide. Last year the US donated $511 million online alone! Locally the Giving Tuesday campaign is handled by our individual charities.
Linda Swanson, Executive Director of the Ralph C. Sheldon Foundation clarified what Giving Tuesday has done in our locality. “Over the past few years, we have seen an increase in the number of local not-for-profit organizations participating in Giving Tuesday, and an increase in amounts raised. Credit should be given to the Chautauqua Region Community Foundation for encouraging local not-for-profits to raise funds using online donor platforms by establishing the Big CHQ (which happens in the spring and is a local version of Giving Tuesday) and providing technical support to the not-for-profit staff. That education has proved to be invaluable, not only for the not-for-profit organizations in their own fundraising, but also to the county’s two United Ways and two Community Foundations. They were able to quickly launch the Chautauqua County Crisis Response Fund during the COVID lockdown, using that very same technology and raised almost $1 million dollars in a manner of weeks,” Ms. Swanson said, adding “it will be interesting to see if more local organizations will be participating in Giving Tuesday this year as a result of their gained expertise in raising funds online.”
To see who you could support, read through the paper find a local charity you like and send them a donation. It will make your holiday happier and give them a boost! They all deserve our support for the important work they do.