Farmer Brown’s Beef and Moooore

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Article Contributed by
Julia Eppehimer

In New York City, hot dog stands grace every corner. In Miami, vendors stand on sidewalks and call out their wares. And in Lakewood, NY Farmer Brown’s Beef and Moooore provides a fun eating venue for locals.
“We’ve been in different places and seen food stands,” Jeremy Hirliman explained. “We thought it’d be a good idea to try one.” Just as simple as that. Jeremy and his business partner Dennis Brown talked about the idea, and finally decided to go ahead and try it last July.
“We did a little research on it, opened it up, and we’ve been learning ever since,” Jeremy explained. “The people really liked the outdoor eating experience; that’s the advantage of it.”
It is quite the experience to eat at Farmer Brown’s Beef and Moooore. The name hints at the fun atmosphere Jeremy and Dennis have created around their brightly colored food truck.
The tables are adorned with different colored umbrellas and flowers. The truck itself is painted in bright, eye-popping hues, while a red, white and blue star-spangled trolley sits adjacent to it as a storage unit. Even if the food were boring, an afternoon spent there would not be.
But the food is far from boring. “People don’t realize all the different food that we have,” Jeremy said. It’s certainly a step up from a hot dog cart. They have 10 different melt sandwiches, sloppy joes, chicken tenders, brisket and ribs. Their most popular dish, and Jeremy’s personal favorite, is the pulled pork. “We smoke it every day, so it’s excellent,” he said.
He never went to culinary school or owned a restaurant before; the food truck was just something he thought would be nice for Jamestown.
“People really like to sit outside and enjoy the weather,” he said. “We don’t get a long summer, so when it’s nice out people like to sit outside. They can sit inside the rest of the year.”
Of course, Jeremy doesn’t mind the colder weather. He’s lived in Western New York his whole life, and can’t imagine life anywhere else. “Yeah, I don’t mind the snow,” he smiled. “Just wish it didn’t rain so much.”
Even in the rain, Farmer Brown’s offers good food. “We have the call-in service, so people can call in their orders and just stop and pick it up,” Jeremy explained. Some brave souls may even dare to sit outside, sheltered under a large orange umbrella.
The Jamestown native brought some flavor to the community with the new food truck, both figuratively and literally. Together with Dennis, they have created a family-friendly environment, right down to the cartoon cow and chicken covered trash cans.
The family environment is mirrored in the workplace itself, where Jeremy’s 12-year-old and 18-year-old children come over from their home in Busti to work in the food truck. “Everybody comes and helps out,” Jeremy said. He is excited to share this experience with his children and his wife.
Though it’s been only a year, Jeremy believes he has found something that he wants to do forever. “I’m very excited. It’s a lot of work, but it’s definitely something I want to keep doing…I like the people.”
That’s possibly his favorite part, aside from the pulled pork. He worked a variety of jobs before he opened the food truck, but there is something unique about this type of service. “The amount of different people that stop every day,” Jeremy decided was his favorite thing about his new business venture.
They do more than just serve food at Farmer Brown’s. There is a “fun wheel” for customers to spin, and special events throughout the summer season. In June they had a cruise-in at the food truck, complete with prizes.
Farmer Brown’s Beef and Moooore is located on Route 394 in Lakewood, just past the Chautauqua Mall. They are open May-October from 11 a.m. to 9 p.m. To order food for pick up, call 716-450-9862.