Triple E Manufacturing and Design Sherman Company Serves the World

(L to R): Heather White, Dick and Pam Watrous.​

Article Contributed by
Walt Pickut

“We play our own game here, and it’s called ‘Quality! American-made!’” That motto, a friendly smile and a firm handshake greet customers at Triple E Manufacturing & Design in Sherman, New York, where they manufacture some of the finest, most sought after gear for horse owners, breeders and riders around the world.

Meet the family and friends who do it all; Pam Watrous, president and co-owner with her husband, Dick, their daughter, Heather White and 12 hardworking, loyal local employees who work at the company’s plant and showroom, 117 Osborne Street in Sherman, just a quarter mile off Rt. 86 W, bringing their customers to them from all corners of the country.

“When you buy it here, it’s going to last… and we stand behind our product,” Pam promised a shopper recently. “And you always know who made it.”

Humble Start Gone Worldwide
Dick and Pam ran a successful Western retail store on Main Street in Sherman for about 10 years. In 1984, as the new interstate I86 was about to open and take traffic away from Main Street, they got the opportunity to become partners with the Ecker family, from Ashville, to manufacture nylon horse equipment. The Eckers had three sons, thus the name Triple E Mfg. was created.

After two years, Dick and Pam bought Triple E from the Eckers, built a new facility in 1994, and added an embroidery and a digital printing division for personalized products in 2007. “Now Triple E is known around the world,” Heather said.

Serving Every Need
“I got emails from Australia and Sweden just this morning,” Heather said. “I don’t really know how they found us, but they did. It happens all the time.” Horse people appreciate handcrafted, American-made quality for their Western and English tack, which they make in all sizes; yearling, horse, pony, draft, mini and Arabian. “We have two or three big distributors in Canada, as well as in Puerto Rico, France, Germany and many other countries. Some of the US retailers we make products for ship them all over the world, too.”

“We also do lots of local business,” Heather said. “Stagecoach West in Irving, for example, is a good tack shop. We are glad to have them as customers. And a few years ago,” Pam added, “the United States Special Olympics Team called us about the World Games Equine Competition. They insisted on US-made, nylon, embroidered halters and leads. We made 100 of them for that event. And the New York City Mounted Police Patrol just got a grant for new tack. It had to be USA made. There are only about two companies in the whole country doing that, so naturally the NYC retailer called us to make it.”

“We can service anything we make,” Dick said, “but we hardly ever have to. That’s what American Made Quality is all about. Once we ship it, we never want to see it again, and we rarely do!”

More Than Horses
Heather joined her parents full-time at Triple E about 11 years ago – just about when there was an influx of Chinese equine products to the US. The Chinese prices were lower, but so was the quality and selection. Adding to the US-made quality, Heather developed the embroidery, banner and print department. She added many popular new lines of monogrammed shirts, hats, police and sports uniforms for high school baseball, basketball, football and more to Triple E’s already successful signature lines of embroidered equine tack.

Triple E does sell products in their Sherman manufacturing showroom and on-line at, “…but we try not to compete with our own customers. We won’t take business away from other retailers who sell our products along with many other fine products of their own.”

“We feel fortunate we could stay in Chautauqua County, raise our kids and make a living here,” Pam said. Dick added,” Our business creates work for many good, local people who also want to stay in Chautauqua County. The work ethic of our employees is wonderful, too.

To learn more, visit the Triple E showroom at 117 Osborne Street in Sherman, NY, or online at (secure shopping) or call 1-800-295-4282.

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