Penny’s Less Family Salon

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Contributing Writer
Robert Houston

Penny Echard, hair stylist and owner of Penny’s Less Family Salon in Falconer, said she took up cosmetology “because I like making everybody look beautiful.” Also, she said, “I like to talk, so here I have people to chat with.”

Echard started early, taking cosmetology courses while still in high school. Tragically, though, she lost three of her children in a house fire. After that, she said, “I went back for refresher courses and started working in 2005 with Joe Caruso at Taylor and Company Salon on Main Street in Falconer.”

Caruso’s sister owned the building. 

“When she sold it, I opened my own shop on Allen and Buffalo streets.” 

That was in 2007. In 2012, she moved to the Falconer location, the former UAW Union Hall. In an happy turn of events, Joe Caruso now rents space in Echard’s shop.

Echard said she likes her Falconer place.

“This is a quiet community,” she said. “I’m well–known in the area. I have a lot of friends here.”

In addition to her Falconer shop, she also operates salons at Heritage Village Ministry in Gerry and in Heritage Park in Jamestown. Both of those sites offer complete hair services — from haircuts to coloring, perms, waxing, roller sets, and more.

In Falconer, she said, “We specialize in Rock-A-Billies. That’s a new style. It’s what Johnny Cash’s hair used to look like. It’s an old style that’s coming back.”

Currently, she said, her salon is offering a deal on pinwheel coloring — three colors for $50. She is also offering eyebrow waxing for $5.

She accepts walk-ins or appointments.

“I have 28 years in the business,” she said. “My other stylists have 40 years of experience.”

Her other stylists are Leslie Brown and Pat Farmer, who formerly operated Roots. That Falconer business was lost in a fire set by an arsonist. Brown and Farmer then relocated to a portion of the former Falconer Hardware building, where they were rebuilding their business when that building, too, burned down.

Perhaps ironically, Echard is also an EMT with the Falconer Fire Department.

“That took two years of training,” she said. “I still have a lot to learn.”

Echard said being an EMT is like being a hair stylist.

“The more hands-on you are, the more you learn.”

To make an appointment at the salon, call 664–0003.