Let Mikey try it…


Do you remember that commercial? Three kids are mystified by something weird in their cereal bowl, so they say, “Let Mikey eat it… He hates everything.” It was a Quaker Oats commercial for their Life Cereal that ran for more than 12 years, said to be one of the 10 most recognizable ads of all time, and one of the longest commercial campaigns ever aired.

So Mikey eats it. He likes it! Then everybody figures it’s OK and dives right in, spoons and all. That little bit of reality TV in a commercial got a lot of cereal gobbled up for that nice Quaker man.

If you are not in the club that remembers it, search “Let Mikey eat it” on YouTube. You’ll like it.

Isn’t it great when we have somebody else to try something we don’t quite want to, like touching the farmer’s fence to see if it’s electrified, or asking that “dumb” question in class that everybody else wants to ask but they are afraid to look stupid. Let Mikey do it.

So here’s the news you need. It is best to be Mikey.

Mikey gets the best stuff first. And if it isn’t the best stuff, he knows it first. He’s the early bird who gets the worm. Besides, do you really think finding out something important is better if you get it second hand? You might get a second hand mess that’s all wrong for you.

It was well said by whoever said it first… Never judge something by the opinion of another.

That brings us to politics, doesn’t it?

Why do you vote how you vote? When it comes to selecting a candidate to work for you, do you prefer to “Let Mikey do it?”

It has been alleged that a country, a town, or even a club gets the government it deserves. That is inevitable if the electorate gets its knowledge second hand.

This week the Jamestown Gazette has gone on the research trail to whet your appetite for learning more about the politicians running for office in November’s elections, more than you can learn in the Jamestown Gazette.

We asked the questions and decided to report the answers without adding our own opinions. That’s the trick behind the real trade of journalism… or more accurately, the honest trade of real news reporting.

If we, or any news outlet, is your Mikey, you might get a mouthful of Mikey’s favorite cereal, but it will never be as nourishing or as delicious as the kind you get for yourself. Go meet the candidates for yourself who are on the list of candidates running for offices in your community, city or county. If your time priorities don’t allow that, be aware you set your priorities to set your opinions by Mikey’s standards.

And if you simply decide not to vote, you agree to be governed by the government you deserve.

The way a democracy functions best is if there is no Mikey in the public opinion chain. You can’t pass the buck to him and get a guarantee that you’ll like it. Every citizen in a well-run democracy should follow the same rule their leaders must follow, the number one rule of leadership… Good Leaders Don’t Pass the Buck.

It will take some work, but it will be worth it. Those candidates are people just like you, not some mysterious elite with obscure motives. They want the same safe, prosperous community you want. The key is learning how they plan to accomplish it for you. Vote for a team that you will support. It’s not a spectator sport when you are in the game. You don’t need Mikey at all.

Enjoy the read.

Walt Pickut

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Walt Pickut
Walt Pickut’s writing career began with publishing medical research in1971 while working at the Jersey City Medical Center and the NYU Hospital and School of Medicine. Walt holds board registries in respiratory care and sleep technology as well as bachelor's degrees in biology and communication, and a master's degrees in physiology from Fairleigh-Dickinson University in New Jersey, with additional graduate work in mass communication completed at SUNY Amherst. He currently teaches Presentational Speaking in the Houghton College PACE program at JCC and holds memberships in the Society of Professional Journalists and the American Society of Business Publication Editors. He lives in Jamestown with his wife Nancy, an MSW social worker, and has three children: Dr. Cait Lamberton in Pittsburgh, Bill Pickut, a marketing executive in Chicago, and Rev. Matt Pickut in Plymouth, IN.